CART Transcript for Mobile Bake-off

Friday, April 4, 2014 10:07 a.m. – 12:00 p.m.

Museums and the Web 2014 Conference: “Mobile Bake-off”

 Held at:

Renaissance Baltimore Harborplace Hotel

Maryland Ballroom

202 East Pratt Street

Baltimore, MD

Communication Access Realtime Translation (CART) is provided in order to facilitate communication accessibility and may not be a totally verbatim record of the proceedings.

>> Sandy Goldberg: Good morning, everybody. Hello?
>> Good morning.
>> Sandy Goldberg: Good morning! So here we are at the Bake‑off. I’m just going to give a quick intro, explain what exactly this is, because this is a new concept. Something that’s not been at Museums and the Web before. And then we’ll get into our mini presentations. The mobile Bake‑off idea was from the brain of guess who, Nancy Proctor. It’s been coming to the attention of a lot of museums, many people in our communities, especially the smaller museums are very confused about all the many great mobile platform providers. It’s sort of a wealth out there, and it’s very hard for people to figure out what would be the best fit for my institution.
So what we thought was to level the field, so to speak. To eliminate the variables and provide content so that you could look at different platforms side by side and see how they would handle the kind of content that your institution might make.
And that would be a way to sort of have a way into something that would feel like a pitch that would sort of work for you ahead of time.
For the Bake‑off, we provided the content. So that was the only way to assure that they would all sort of be playing with the same ingredients. So these were the ingredients that we provided.
It was content from some Baltimore museums that already existed. And the way we chose that content, we wanted it to be a finite amount. We chose that because we focused different kinds of media and different kinds of functions and to see what each platform could do in terms of putting together the different functions or in terms of what their design would look like or their interface into that content, how it would react to that typical sort of museum content.
I want to give a shout‑out to Lori Step. She got permission from many of the various museums to use this content because we didn’t want this to be offensive to everybody.
So the content was one donated some sort of mock content for his that was built towards a city tour experience, POI experience. So if you had a chance to play with any of the samples so far, those are the two types of distinct content you would have seen.
Agnes for some reason is not here yet. Hopefully she’ll join us. We’ll have four of us that will ask sort of initial questions, but this is very much a time for all of you to ask the different providers.
The way it’s going to work is that we have, actually, Jane and Marc.
>> I’m Jane Burton, Director. I started working in the mobile area a while ago, we launched off multimedia to a mobile in 2002. Strangely enough, I was working in collaboration with antenna and one Nancy Proctor, so we go way back. Since then we’ve grown what we do. We work with different mobile companies and do different kinds of experiences, but also a lot of film and video and multimedia and content.
>> Marco Mason: I’m conducting a research project aimed to ‑‑ that started digital design media practices in the museum. Basically I’m examining several projects in order to understand the processes, design activities, methodology used for realizing the project.
And I am interested in using in interaction design and doing my own work, I pay more attention, interaction, the navigation, different architecture and the graphical view of the application.
>> Sandy Goldberg: The reason I was pulled in on this. I’m an independent content person, so I’m very vested in what a given platform can do in terms of making the content expressive or what kind of functions can really be expressed with the content.
So here are our bakers today. The people that very kindly created something special for this conference. So the way it’s going to work is we want to keep it flowing pretty quickly.
So each person, each group is going to have a representative come up and they have six minutes to do a presentation about what they do with these ingredients and that will be followed by a 5‑minute Q&A.
If you have questions, run up to one of the mics so we don’t lose time. We’ll run to the next and next and next. I’ll be giving people time. I’ll give you a high sign when you have one minute left.
I’m leaving a good chunk of time, 25‑30 minutes at the end. Once you’ve seen all the presentations, then it will be a great time for people to jump up and engage in questions and all the different presenters will be around the mics and hopefully we’ll be able to have a conversation across this great space.
While the questions are coming up between the presentations, I will be taking notes of what patterns I see. What things are people consistently thinking about.
So I invite up Matt Gipson, are you here? There you are.
>> Sandy Goldberg: While —
>> Jane Burton: I thought I would talk about some of the things I’m looking for in these tours. Very broadly I think it’s very interesting to think, given the content, so in a way we can’t judge content. It’s more how is it expressed. Can you get it through any mobile device or do you have to have a 7 or the latest Android. Is it just Android, is it mobile web. Is it intuitive, can you find the back button, play button. Can you zoom into images seamlessly, can you share. Is it important to be able to share the content? I’m not sure about that. It depends on what the content is.
Can you bookmark, can you download the tour easily. How does it take, that’s probably dependent on how much content there is, but also how much it’s optimized. Size of text. I find it hard to read text on mobile and I want to be able to resize it.
Is it possible to have interactive hot spots and images. What else? Lots more things, but those are some of the headers. And the nice thing about all of these applications that we’ve seen and these tours is they’re kind of templated, designed for people who want to really easily upload their content and create tours pretty instantly without having to go to the spoke designers and spend money kind of thing.
>> Matt Gipson: So I’m Matt Gipson, Senior Digital Designer at the Indiana Museum of Art. I work at the IMA lab. This is D’Amico, web application developer. I’m sure most people here are familiar with TAP, but I’m sure there are a few who are not.
So TAP is a collection of free and open source tools which support the creation of the bubble tours in the simplest test. Offering tools that we built on top of the content page of the system, Drupal. There’s a native iOS 7 mobile application and a web based application built on Django mobile.
And TAP is, we use TourML, also known as “turmoil.”
Also known as ‑‑ I call it TourML, which might not be, there’s still an open debate now I think about that.
But anyway, it’s a simple portable language, it’s open and it’s something that we can use to share content and easily take our content and plug it into other platforms.
We’ll get into the details ‑‑ I won’t get into the details, but basically TAP is supported by an IMLS frame. It got us to where we’re at today. We were lucky enough to work on this grant with several different partners. This is a list of the initial partners.
But several other individuals and institutions have also helped us with this and taken and done their own application.
>> Could you move the microphone a little closer?
>> Matt Gipson: Sure. Sorry about that.
>> Thank you.
>> Matt Gipson: So I wanted to throw these in here so afterwards, you’ll have links if you need to access any of the information. There’s an official TAP website, and there is also a Drupal project, and the lab also, we do work with TAP. So we would be more than happy to help, if you run into problems or if you need help extending TAP.
I guess with that said, we’ll get into the demo of what we created.
This is what we created, the TAP application. You can access it through URL. It’s MW2014.IMA lab.US. This is our introduction screen and basically, we’ve customized it a little bit in the sense that you can include an image with TAP, but I chose to do, for the sake of getting this done quickly, done some CSS and added a background image which is representative.
So I’ll get into the first tour, which is the culture and heritage tour. We have stock groups, and so in these stock groups you’ll see we have attached several different types of content that were provided.
We have suitable images to talk about when we use ‑‑
>> They’re built using Leaflet and open source ‑‑ those images were built using Leaflet, which is a title mapping tool but also used for zooming images. So that’s sort of included and embedded into the stock.
>> Matt Gipson: We used that for a lot of different things. It’s very helpful. So we have also external links that were included as part of the content.
We quickly created some icons, and so this indicates it’s an external website, which we would then click onto. Currently it would just open up in a blank page because the website would not live in the app because we haven’t set that up.
We have video stops that TAP can work with. So TAP comes built in with the capability of, basically each stop has a code. So if you were to have tour in your gallery, you might have a number that’s associated with it so that the user could type in the number to get the information.
But we also have the stop menu, which I sort of just listed out.
We have this map built in with stops as well. So there are three different ways to access these stops. Having all three is probably overkill, but we wanted to have it in there for demo purposes.
I think that’s it. If you want to ‑‑ I think that’s it. If you want to go to the URL, it’s live right now. Feel free to explore it and let us know what you think.
>> Sandy Goldberg: I had a couple of questions just to get started. A couple things I noticed, with the sample, with the photographs that we were giving as a demonstration of the zooming, when you mentioned that you used a mapping program, I noticed that instead of a smooth zoom in I was getting like a map jump. I was having a bit of an issue with that.
Is that the only way that TAP gets to zoom in, or do you just do this because you were doing this quickly?
>> Matt Gipson: This was something ‑‑ we’ve used it before and we built it on top of TAP. So it’s not a requirement. You could use any type of zooming feature that you want. I did notice that too. I think the connection being slower does affect as well a bit. But there’s definitely probably better tools.
>> Sandy Goldberg: Those other tools can be used in TAP?
>> Matt Gipson: Absolutely.
>> Sandy Goldberg: In terms of an interface, I notice you had a keypad tap, even though there was no keypad. Does that mean the TAP always defaults, do you have to have that keypad or can you get rid of that?
>> Matt Gipson: The keypad is optional. You can ignore that altogether. We wanted to build an Easter egg stop into this and do something extremely funny we thought, but we didn’t have time.
So we left it in just to leave it.
>> Jane Burton: One thing I really like about TAP is it’s device agnostic and personally I think that’s really important for most people. Most people do not have the latest phone, although it’s great if you have. I think some kind of platform that you can get even on a fairly old phone or through your laptop is important.
>> Are there any questions?
>> Jane Burton: Any questions from the floor?
>> I just wanted to add a footnote and an apology to the TAP team . They got the content for this ten days later than everybody else, so I think that should be a factor here as well and I’m sorry you didn’t have time to do the Easter eggs. It’s all my fault and I apologize.
>> Matt Gipson: I think we’re happy with how it worked out.
>> Sandy Goldberg: Do you want to run up to the mic quick.
>> I don’t know about run.
>> Is all the visual customization done through CSS or is that enough to somebody who doesn’t ‑‑
>> Matt Gipson: We used jQuery mobile, but I just added my own style sheet to this particular one and overrode some things through the J mobile. It’s all customizable. This looks a little standard compared to some other TAP installations. If you look at other institutions, you can see there’s other TAP capabilities. You can basically do what you want.
>> I have a question about the entry points. I tried an application to see how to start the experience. Your application starts in three ways, with an app, with the menu, and of course the keyboard. Do you think that in the future you are going to implement this with other entry points?
Code, or other things?
>> Matt Gipson: I think that is possible now using this as the platform. You could build some of these things in. We have not, although ‑‑ I mean there’s some geolocation things that could be interesting that we could do more with that we’re experimenting with.
>> It’s there sort of dormant, and what ‑‑ because it’s possible browser, it’s possible to implement it. But right now, these navigation are the only out of the box codes.
>> Sandy Goldberg: Great. We have 30 seconds if anybody else has any questions. In the meantime, Rob from Plein Air, why don’t you come get set up. Any more questions or move to the next one? Next up is Rob Landry from Plein Air.
>> Matt Gipson: I do have a couple TAP stickers if anybody wants one.
>> Sandy Goldberg: I’m curious, while we’re setting up for the next one. Can I see a show of hands from people. Are any of you from museums currently looking for some sort of platform solution? Ah.
>> Excellent.
>> Sandy Goldberg: So we actually hit an audience that needs this information. That’s what we were hoping. It does seem in the conversations, even just hearing around, this seems to be information that’s needed.
So feel free to ask questions that relate to your specific needs as well. Either after each presentation or at the end. We really want to see ‑‑ I think we’re all anxious to capture not only the presentations but the prevailing questions on the most common needs.
>> Sandy Goldberg: It seems like even the technical people, we all have trouble with our connectors.
>> Rob Landry: You never know what to expect. OK. Perfect.
I’m Rob Landry from Plein Air Interactive. We’re a boutique web design agency in Portland, Maine, and we work specifically with museums.
[Phone ringing]
>> Rob Landry: That’s not me. To give you my elevator pitch, we walk through a series of projects with the client, starting with the development of a digital engagement strategy. So we do an assessment of their needs and then roll out a series of digital projects based on the strategy.
And that might include mobile apps, mobile tours. So we have a suite of applications that we’ve developed using the open source Django platform. And we also do development in WordPress and Drupal, but when we looked at the platform we were going to use something tailored for museums we decided Django was a really good fit for us to spin off applications quickly and customize them easily.
So we’ve built ‑‑ first of all, I want to give a round of applause to all the people who pulled in the content for these applications, because that’s often the hardest part. So kudos to the people who put that together.
Often we talk and say we have this great platform, you ought to use it, and they say yeah, I have to hire someone to round up all the content and that will take forever. So thank you to the people who took the time to pull that together.
So we built three mobile tour apps. We did it in three days. So we can do this very quickly. We have one for the outdoor tours, outdoor so to speak, culture, and we have another one that we created which is basically sand box. And we’ve set up administrative login credentials for you to go in and play around with this one. URLs are bake‑off 2 and bake‑off 3, go Some of the features, text, graphic, photos, video and audio content. You can preview the stops before you publish them so you can see what it looks like, sounds like. You can dynamically order stops. So if you want to move stop 3 to stop 5, you can drag and drop. I’ll show you that in a second.
You can set up an unlimited number of tours. You can use Google Mapping to plot locations on a map, and I’ll show you how that works. You can do that dynamically and the app, actually if you have a street address, it will bounce the coordinates off of Google Maps, the address off of Google Maps and the API will return the coordinates to load in the database automatically.
Stops can be accessed by IT number or by QR code. So for example, stop 1. Take us to stop 1. Stop 11 is the ID number, not to confuse you. Stop 1 is this order list. You can scan a QR code. And actually the app generates a QR code on the fly, when you create the stop you can print out and use what’s appropriate for your use case.
So take a look real quick at the outdoor tour, it’s got a map of the Baltimore area. It will geolocate you and put the center of the map at your location. I disabled that because I wanted people outside of Baltimore to be able to see the map. So I defaulted that to the inner harbor.
A list of stop, a take to the actual stop. Play audio. Play video slideshow. Excuse me, a photo slide show.
>> Sandy Goldberg: One minute.
>> Rob Landry: OK. So we’ll cut to the chase. I’m going to dive in here. This is the content management system for the app. You have a list of locations, and you can add a location. My friend Meredith Valex, she’s a designer, she does custom fashion designs, art installations, living statues in Portland, Maine. A lot of exciting stuff going on in Portland, Maine.
So pull a photo off the desktop. There’s Meredith. And you can select a photo to be a covershot of that. I’m just going to throw one photo in here because I don’t have much time.
>> Sandy Goldberg: Ten seconds.
>> Rob Landry: Ten seconds! Am I on?
>> Sandy Goldberg: Actually, I have a question.
>> Rob Landry: So you’ll have to trust me on that one. I am going to show you how the geolocation works.
>> Sandy Goldberg: Well, time is up. So let me ask you a question. I’m most interested, in fact how each of you is using, like can use functions with the media specifically. So I was curious when you talked about your audio slide show. When I was playing with it, I wasn’t able to ‑‑ while the audio was playing I wasn’t able to also zoom into an image. I’m curious is that something your platform supplies? Audio plus a zoomable image.
>> Rob Landry: We put this together in three days.
>> Sandy Goldberg: In general.
>> Rob Landry: It can be done. So we would talk to the client, if that’s a need, then we would extend the platform to add in that feature.
>> Mateo Zlatar: I have a quick question about the main page where you show the images, the content.
>> Rob Landry: The main page?
>> Marco Mason:   The stop. Any ‑‑ this one. That’s fine. So.
>> Rob Landry: That’s a cover shot.
>> Marco Mason: In your case, you use the adapter to show the images, but the images you cannot flip through and see other images, and you decide to put the photo gallery in another part of the page. It was for a technical reason or because you thought that the interaction was better in this way?
>> Rob Landry: Well, this is theme-able. We have a jQuery mobile theme, and we can customize the look and feel for the client. So it’s just like any WordPress or Drupal theme. So no rhyme or reason why it’s in that spot. I thought it would be nice to have a cover shot in that location and show you how that works, but again, that can be easily adjusted. For the template. So if we want to put the photo gallery higher up or trigger a photo gallery by swiping.
>> Jane Burton: I want to congratulate you with trying to do on the fly demo, that was brave, especially with hotel limitations.
>> Rob Landry: I thought I would give it a shot.
>> Jane Burton: A good point. If you are looking at any of these platforms, make sure you look at the back end. What is the CMS. You will be the people working with it. How simple and quick is it to drag and drop your material. That would be one of the first things to look at as you explore these different platforms.
>> Sandy Goldberg: I thought the way that the images swiped in your platform, I like that. That was really nice. There was a good feel about it. It was visually pleasing and it was very intuitive. You had a function that maybe a lot of museums would not like, but you could rotate the images. It was fun. I could see that could be a way to introduce like a gaming element or something with a rotation.
>> Rob Landry: We wanted to create a platform that was solid, I don’t want to say basic, but fairly standard. But it was loose enough where you could extend it fairly easily to do some kind of interesting, creative things.
>> Sandy Goldberg: When you put this together, because we have one more minute, I’m just curious, what do you think was the most interesting function that you were able to show with this demo?
>> Rob Landry: Well, we’re able to reorder the stop, we’re able to reorder the photos in the photo gallery. So I think that’s kind of cool. I like the mapping feature. You can automatically add a dart to a map. Yeah.
>> Sandy Goldberg: That’s it? OK. Any other questions?
>> Rob Landry: It automatically thumb nails images too. So if you have a large image, you don’t have to worry about scaling it down. It automatically resizes to fit the templated space. It’s good for a mobile platform that has smaller images on site. I would be happy to stick around and walk you through the back end.
There is a login information, user name and password on our blog. You can check it out there. So thank you.
>> Sandy Goldberg: Great. And next up where see we have extra points for running up. That was really good.
We have Garrett from Guidekick.
Another question for the audience. How many people here are interested in the different technical aspects and the CMS portion of a platform versus functionality and media. If I could see a raise of hands. Raise your hand if CMS is your priority and technical aspects of the platform. Not too many.
So raise your hand if you’re really looking about what kinds of functions they can bring. So that’s interesting. So that’s more people in the audience. So for people that are coming up, as you’re making your presentation, if you want to sort of highlight what they’re doing, what you’re doing in terms of functionality with the content as opposed to the technical aspects, I think you’ll have a more receptive audience. OK? Not to throw some constraints into your works.
>> Garrett Lauringson: Thanks for coming today. I’m Garrett and that’s my partner Mark. We’re from San Francisco and we’re from Guidekick and we build mobile experiences.
I want to give you our demo for Fort McHenry. We have a three-platform application. I’m going to walk you through two modes. Basically library mode if you’re planning your trip to go to Fort McHenry, and then explorer mode when you’re on site at Fort McHenry. We have provided a multilevel experience, not just a general overview but all the fine details for when you’re at Fort McHenry.
>> Sandy Goldberg: Let me interject with a quick question. You didn’t so much use the content that was provided? You used a different set.
>> Garrett Lauringson: We used some of the content that was provided.
>> Sandy Goldberg: Great. Maybe if you could highlight that because I think that’s an easier way to compare across, if that’s possible.
>> Garrett Lauringson: First thing we’re going to do is dive into audio narration. So each card has the ability to be audio narrated. But I’m not getting audio.
All right. Here we go.
>> 1840, two years after the war had begun, the British fleet arrived in Baltimore.
>> Garrett Lauringson: We also have a radio for the time period.
[National anthem playing]
>> Garrett Lauringson: We also give you different types of content. You see in-line video. Lots of museums have archived video. So here you’ll see it in-line with the content.
We’re going to jump into a different zone and different points of interest in that zone. We went to Fort McHenry, I didn’t know what a sally port was, so here we have an image so you can recognize it and also the ability to put in historical images says now I can dive into the detail and learn exactly what a sally port is. Audio narration is also available for this.
Explore. This is if you’re on site. You can either have this in your pocket and get notifications when you reach a point of interest, or you can look on the phone and see where you are on the map, and when you come close to a point of interest, it will notify you. We’ve tricked our technology into thinking that we’re there right now.
So next let’s dive into the details and now we’re in content view. So next I’m going to show you our Google Glass. Google Glass we can demo for you in person. We didn’t want to take the time today on the stage.
You can see this is a view of someone using Google Glass. We’re looking at the flag, and on the top side you can see the interface. So you can click on the flag and dive into the details.
The content management system, we emphasize ease of use and the quickness of setting it up. First thing you see is setting up the boundary, which is the proximate area, so we know that you’re in the general area to use the explorer experience.
So this is a guide boundary. Next we’ll jump into a zone. All right. There we are.
So now we’re in the software. What you’ll see here is a boundary of the actual star fort. And then the different images associated with that and the different cards. So right now I will walk into this card and you can see you can easily upload images and choose which ones to include on this table.
So now we’ll talk about what we did on this past year. We’ve been around a year. In November 2013, we launched at Hearst Castle. Another thing is Apple featured us in 17 different countries as the best new travel app. So Hearst Castle was seen by the world. We appreciate your time today. Please approach us after with questions or if you want to dive into the Fort McHenry experience.
>> Sandy Goldberg: One extra point for running up and one extra point for being 20 seconds early. So either of you want to jump in with the first question?
>> Marco Mason: There are several things that I like in your application and the mode of navigation, but one thing I really like the use of graphic. Using your application, you can book ‑‑ Donna Norman, experienced designer and the books ‑‑ the conclusion is like the attractive things work better, so they pay attention that the graphic is not ‑‑ is something it improves also the interaction and the attraction and engagement of visitors to the experience.
Another thing also related to the graphic was interesting that you use elements that are present in architecture, and you create the icons that pay attention to that element. And it’s kind of a way to be more immersed in that experience.
>> Garrett Lauringson: I appreciate that you saw that, especially with Hearst Castle, we took the time to build it from scratch. You will see the different icons are uniquely attuned to the early 1900s which is when Hearst Castle was in its prime. So we try to highlight the time period, the actual attraction, and also the visuals. Imagery is beautiful, and you don’t have a lot of screen real estate and you don’t want to fill it up with text because it’s very hard to read text.
>> Jane Burton: I think it was incredibly beautiful, I like the way it looks. You built it from scratch. It is beautiful. And you did it so clearly. It was impressive. How does that translate to other organizations? Can others pick up the tool set you got and make things as beautiful, that is right for their culture site?
>> Garrett Lauringson: With our content management system, it’s very easy to create your own experience. We’re not just going to give you our content management system, we’re going to work directly with you in order to create an experience of the same quality as the Hearst Castle app.
>> Jane Burton: Sounds expensive.
>> Sandy Goldberg: I’m just curious about functions. Besides straight audio and straight video, I wasn’t able to dig deep and find anything that was, like different functions. What other functions can you offer in terms of media?
>> Garrett Lauringson: Zoomable images, all images you can zoom in to see the fine details. That’s one thing. In‑line video, image galleries, obviously. We’re moving towards reality. We’re doing a phase 2 at Hearst Castle that is going to include that.
>> Sandy Goldberg: Can your image galleries also ‑‑ as a content provider I’m often looking for the biggest bang for the buck in terms of how much memory it uses up, and I’m always looking for the rare bird, which is the timed audio slide show. So audio playing with images that are actually timed to the audio that are not exported as video.
>> Garrett Lauringson: We are not doing that right now. We are launching a story called story sequences at Hearst Castle this summer, and that is going to be more towards that type of approach.
One thing is like Marion Davies spent time at Hearst Castle and we’re going to tell that story through an interactive audio and image sequence.
>> Sandy Goldberg: In my experience working with a lot of museums that’s something that’s often a strong interpretive tool, to have audio with really just a couple other comparative images, that is a much stronger experience if the images are timed. But if every one of those has to be exported as a video, then you’re obviously really slowing down your experience, especially if it’s streamed.
>> Garrett Lauringson: That’s a great point. I never heard that before, so I appreciate that.
>> Sandy Goldberg: Any other questions? We are actually out of time. While the next person is getting ‑‑ Nancy?
>> I just thought a couple points to hear on subsequent presentation, if the platform is generating a web app is there a way to wrap that and export that as a beta app and when might be the right moments to do that. And the other one was if the providers can point out whether theirs is a platform in which an individual museum’s app is kind of part of the bigger umbrella app, or whether their platform spits out an individual app for each museum. Does that make sense? That’s quite an important distinction, to know whether they’re part of a big group, conglomerate of other museums of the same app, or whether they’re really getting their own app, or whether it’s a native app.
>> Garrett Lauringson: The second part of that question, you can call it a shell app. So you would be grouped among several other museums and attractions within the Guidekick app. So thank you.
>> Sandy Goldberg: Thank you. So next we have Alex from Extra thanks because they did the markup content for the city and supported the technical work. So thank you to
>> I’m from We developed a platform for museums and cities. I’m going to go through it. So what we believe is that every museum should be able to create their own stories and tell them to anyone without technological barriers. Which is why we built our system, which is easy, fast, and free. We believe that museums and cities should work together because it generates synergy when you can invite people from the outdoors to your museums and vice versa. So it was sort of a smart city thing that was brought up in Florence.
This is the recipe for our cake. You can write it down. If you don’t have enough time, come up to me. I’ll let you know all the things.
And we added some features. So our app working online and offline and it also has a web version so you can do Android. It work with GPS, so stories trigger automatically when you’re outdoors, it’s multilingual and QR codes and sharing capabilities and we also said it’s free.
Now I’m going to go through the baking process. [Music]
This is CMS and how you register on that. So now you’re all set, you can create the tour. The name of the tour, category, language. And then you want to fill it up with content, you select an audio for example, upload it and review.
>> Welcome to the tour of Baltimore and the War of 1812.
>> Alex Palin: The menu ‑‑ we’re ‑‑ it’s up to you. We use the content provided, if you do not have it.
>> Take the tour of Baltimore and the War of 1812, and let us take you on a trip through history.
>> Alex Palin: Let’s go on. You can type in the text, you can just copy/paste. Add a text description for a tourist attraction. Add the images. You can add one, you can add many. It’s automatically cropped by the form resolution, but you can leave it as it is, how you prefer.
You create stories. Choose language. Upload text, audio. As I said, it’s like one app for indoors and outdoors, you can leave museums to the outdoor tourist attractions so when you pass the harbor, you can say the modern art museum is close to you, so you can go there.
This is the map and how you create tourist attraction. It automatically defines the tourist trigger zone where the GPS is working. This is how you do the tour path.
Zoom in and fine‑tune it a little bit. So now this stop is done. You can adjust the size of the trigger zone. Or you can have a different one so you can have like a huge trigger zone if you see like Statue of Liberty, you can make it bigger if you can see it from here.
This is navigation story. One of our strong points as well. So besides the tourist attraction that’s shown in the app, you can have navigation stories.
>> Please cross the street to the waterfront and continue your walk to the right.
>> Alex Palin: This is a web version. You can review it.
>> Welcome to the tour of Baltimore and the War of 1812.
>> Alex Palin: And this is the app. So you can see all the tours.
This is the video. Text descriptions. Pictures. The two stops.
So it’s done. It’s easy. It looks complicated, but if you come up to our workshop tomorrow, I can teach anyone in this room how to do the same. 10:00 tomorrow.
Many languages. The Baltimore and the War of 1812 is available in Spanish and in English.
And this is the different sourcing mediums.
The video stopped. I have like two more slides, if it’s OK. Sorry.
This is what you got in the app. The Walter Art Museum. American Historical Society. Baltimore Museum of Art. The Baltimore and the War of 1812 tour.
>> Jane Burton: Is it just available as an app on your phone? Or the mobile web version is back in CMS?
>> Alex Palin: You have the version that’s mostly for the desktops because museums want to show it on a full scale. We have an app for Android and iOS. It works a bit as a web version, a mobile web version as well.
>> Sandy Goldberg: Just a quick question. I noticed that language translation seemed to be a strength of your app. In the iPhone version, there’s a nice design feature where you switch the language by the Rolodex drum. When I played with it, it changes the language of the text. If you had translated versions of your audio or video tracks is the change of translation also linked to other audio files so it would get ‑‑
>> Alex Palin: If you check this Baltimore and the War of 1812, it’s available in English in Spanish, you can switch the full tour or each stop. It will change of course the language as well.
>> Marco Mason: The director of media lab and simplicity, that doesn’t mean that design that less is more.
Because looking at the model of navigation ‑‑ it’s easy to interact with. And there is consistency in the graphic. You can find the buttons really easy. Once you click ‑‑ you really know how to ‑‑ yeah. That’s all yeah. If you have any suggestions, point of view, to approach the design.
>> Alex Palin: We have an area with like five museums close to each other and they have their own apps. If I’m a visitor there, I need to download each app and learn to use it. So it is a simplicity and common interface thing, you don’t need to learn it again. We listen to our customers as well, so if they need games, we put up games, if they need custom design, we’re working on it now, so it’s getting to be a brand of feature in our app, so you can have your own logos and color scheme, et cetera.
>> Jane Burton: I should say our design specialist here, every single one of these is mapped beautifully page by page, take it very seriously.
>> Marco, can we publish your maps? Sorry, I’m out here in the audience.
>> Marco Mason: Sure. I really like the map. It’s a way to give me students, an easy way, you know, the structure of the interface and the structure of the buildings.
>> Sandy Goldberg: Everything seems to go into one main app?
>> Alex Palin: Yes, one common app.
>> Sandy Goldberg: So I would imagine if you had, once, if there was a number of museums with content, it would be on enormous app.
>> Alex Palin: You’re right. Because when we got API from Walter, the whole interface is like 30 gigabytes, so we figured we would take several of the current exhibitions and put it in the app. When you combine collections you can download the collection you want at the moment. You don’t need to download the whole ten gigabytes.
>> Sandy Goldberg: One of the strengths and limitations, if a museum wants something just about them and not part of a city or larger group.
>> Alex Palin: It is. They’re all on social media, YouTube, all in the same kind of buckets.
>> I’m from the Walters Art Museum. My question is, I guess to all the designers is some sort of facility for people to create their own tours on the fly, and then be able to come in and use their devices to go through their tours. We do this API, we have lots of content. So we’re thinking about apps as ways, maybe a teacher coming with a class, they study beforehand, they want the tour, and either we provide devices or they have their own devices, they come through and take their own tour. Most people I see, is using the model the museum knows what its highlights and tours are, we’re looking for something a little more flexible and more user oriented.
>> Alex Palin:   If I’m registered on the app or the website, I can create my own custom tour and I can share it. So if the teacher comes and create their own tour, share it with the student, you get ratings and feedback.
>> Sandy Goldberg: We’re going to move on to the next one, but all these questions, I wonder if we can come back to that question at the end when we’re opening it up to discussion to everyone because I think that’s a great question to put everyone together. Next we have Interactive 4D. Thank you.
I notice that Lori Step has come into the room. We gave you a shout‑out but you weren’t here for it. Thank you for getting the rights and research for some museums.
>> I was going to answer that question about moving up apps. Our platform would allow you to create unlimited stores either as stand-alone or as a larger CMS. If you had a teacher with students ‑‑ say a five-stop tour inside the gallery. So you could do that very quickly, and then you can use stop ID numbers or the QR codes.
>> Sandy Goldberg: We’re ready to go. Thanks, Rob.
>> Alexis Lacapelle: My name is Alexis Lacapelle and I’m the CEO of Interactive 4D, a company based in France. Our co-business is doing games. So we’re not as many of our colleagues today. We really come from the world of educational games.
Some people call them learning games, training games, some other content. Serious games, but I don’t like the word. Anyway, what we’ve tried to show you today is that you can do something different using gaming techniques and game play inside your touring app.
So this is the first page of our app. It’s working on Android and iPhone. You can find a link on my profile on the website of the conference.
You can see that it’s possible to have it in French or English, or we can include any language. Very specific stuff about the game is that usually people have a profile. So when you connect to the app, you would be asked to fill in a profile. You’re not obliged to fill everything, but it’s the e‑mail address. And this can be used to store the scores and to communicate with other players. The nice tricks we have added on the top of this gaming functionalities is the ability to discuss with other players or other visitors, if you want, that are on the same time visiting the museum or touring.
This is a screenshot of the social app. And this is an interesting feature, we think, going to multiplayer games.
There is the standard menu where you can select the tour you want. This app can be multi, many different tours. If you are on the trigger zone, then of course the GPS can prompt you automatically to start the tour, I mean to start the game, depending on how you call it.
Here you see the description of the tour. So it’s the standard description, the duration, the first location and the arrival location. And on the top right of it you see the score. Which score do you have. Of course if you begin, you have 0, and then you add to the score.
Good thing is on the top of that you can accumulate scores from one score to the other. Tour after tour. This is the summary. The different chapter where you can see the different scores you have for each location.
We have added some content of the conference.
>> The last city standing between the British and American defeat.
>> Alexis Lacapelle: Which automatically goes when arriving at the zone. Then there is texts. There are audios as well. We have added some fun features as well that you can see here on the bottom.
We have brought some artworks to life, animated them. This is probably one of the coolest we can propose. We have a whole knowledge of art designers that love to twist the artworks and make something cool out of it. I’m going to show you some other ones at the end.
Of course we have added the standard quizzes, which is I would say the very basic layer for a game, but we can do many different other kinds of games.
Google Maps where you can have not only the different points of interest, but your own location, and the location of other players, other visitors. So here I am, Alex, this has been done today. Oh, this was yesterday. This is a screenshot.
This was the message I wrote for the other players in the instant messages function.
>> Sandy Goldberg: Perfect.
>> Alexis Lacapelle: It’s a gaming experience, a social tour. And then you can add other artworks. So here it is.
>> Sandy Goldberg: Jane, do you have any questions? You have been involved in many gaming experiences.
>> Jane Burton: I suppose my main question is coming back to how much are you showing there sort of a spoke system. Obviously if you’re doing animated artworks you’re going to have to work pretty closely with animation artists and the gallery to get that right. That’s wonderful. Does it feel like it’s off the shelf? How much is template driven and off the shelf and how much is spoke collaboration with individual institutions.
>> Alexis Lacapelle: That’s a good question. We are probably something more of a company that propose its services. Of course you can do a standard app, but the more you are going into a game, of course the more you need to talk with the game designers.
The more you need to talk with game designers and ask artists, graphic designers, of course, and this is not something ‑‑
>> Marco Mason: You don’t have the probability to download for the program with my iPhone. But just curiosity about the software that modified, that you mentioned, and for example, if you look at some paintings in Venice, lot of stories that they describe, how many ‑‑ how can you modify and how much you can modify the images.
Because you have to alter the images, so is the software power and design for the artist to do things ‑‑
>> Alexis Lacapelle: There are different kinds of software. I’m not sure if this explains. Sorry. Just one moment.
>> Sandy Goldberg: While he’s answering the last question, I wonder if we can get Alan.
>> There is no limitation in using the software for the animation because it’s not inside the app software and the app is displaying, so you are using standard graphic software and so on.
Alan Wecker is from Haifa University. We want to see if there was something else we were missing in the demo that we saw. It is a mapping feature.
>> Jane Burton: I’m curious. Of those people who are looking for a system for their collection or site in the audience, how many people want to work closely to create something that’s spoke, and how many people are looking for a kind of off-the-shelf system with a drag and drop template. Who is looking for the spoke services?
>> Sandy Goldberg: You might put that in terms of who has the money ‑‑
>> Jane Burton: OK. Who is looking to create something unique that they can sort of claim as their own special thing? One or two, three.
And it’s not ‑‑ there’s overlap between those two things.
>> I think everyone is going to want something that uniquely represents their museum, but your point of money and resources means I think a lot of people are looking to start with something, and then evolve it into something more unique and personal.
>> Jane Burton: Do you think it’s important it carries the museum’s branding and feels like it’s coming from the museum? Does it matter if it’s part of this umbrella group of guides to other places?
>> Ideally you want both, you want to push your own brand forward and make sure your brand is being recognized, but you want to be able to take advantage of tourists that are coming to your general vicinity. If they’re just down the street at another attraction, you want them to know about your attraction as well.
>> Sandy Goldberg: That’s a very good point to bring up later too. It’s a big point.
>> Alan Wecker: So this is the student appropriate, from a university, but not a commercial organization. This is a student that took content and put it together. And then when there was this mobile Bake‑off challenge, OK, can we use this system for the mobile Bake‑off.
The idea was to very simply put a map, take a map, and each point would link to what the content system does. The content is a system that’s also CMS, it takes information from a CMS and builds cards. Very simply it builds cards, you decide what fields you want to show, what you don’t want to show. You put all your information into the system and build up these cards.
Each of these map points are linked to a card that looks something like this. It goes down, and there’s also clicks to see video and audio, it’s a card that taps up a little bit of standard information. Essentially you hit on a link and it says the name of a place and that brings you to the card.
So how does it work? Step 1 is that an item is added to the system. Drag and drop. The system can have various interfaces. If you’re working on a version that will pick up on things for Manna, which is the Israeli version. Once you’ve built up these cards, for each card it generates a QR code. So you can put QR things and everyone could look at it. Essentially a QR code is an URL.
So you can put NCCs to there. People go into the museum and then you get the card. So it’s an automatic presentation. That’s the strong feature of this system. And it’s built up of components that we’ve done. Some of the technologies we’ve used here is GWT. So everything is written in Java and allows us to do a lot of these HTML files is how WTMT presents it down. We can do all sorts of common thing.
Other information and interesting things about us, what we could do is we can reuse. We have a way of doing a preplanning so we could put in a tour that the user builds. We can do social tours. Where we have people log on to Facebook, we see friends who have been to the place, and we build a tour on what your friends have seen.
So we have all different things and we’re experimenting also with a post. Using information of where you’ve been to let you have a summary to let you relive it, let you post it to the Facebook. Also some things, because we have these Java components. Just sort of show on the screen how the building system works. You build a template and you say what is required, what is not required. What language. All sorts of ‑‑ it’s very drag and drop. Did a nice job on this.
And whether you want to share or not share the posts that the things you can put in, not put into your card. And it generates the QR code.
>> Sandy Goldberg: Very interesting to have a student project featured.
>> Alan Wecker: The main thing, we’re looking for partners and museums to work with to try and do new and innovated ideas.
>> Sandy Goldberg: OK.
>> Jane Burton: Sounds like a good point to get into the really experimental stage if you want to innovate.
>> Sandy Goldberg: If a museum wants a partner, is the funding on your end or the museum end to fund that?
That’s the question everyone is asking I’m sure. Are there any questions from the group? Great. Thank you very much.
That’s good. Thank you. I’m trying to make sure we move on at a good clip because I want to leave time for our discussion at the end.
Just one thing in terms of time to create.
>> Alan Wecker: Just in terms of time to create, it took on the back end about two hours to put in all the information, from the send the student who did the map had to learn Google Maps. That took them south a day. It was very hard because they were doing midterm exams.
>> Sandy Goldberg: Have you reached out to any other students groups internationally to see if they’re interested and are there student partnerships?
>> Well, welcome everybody to the end, last group to present work. We’re from GuideOne based in Brooklyn, New York. We have worked with museums for four or five years on a variety of mobile projects. We have a temp app program, it has a CMS similar to what you’ve seen before. If we have time we’ll show you details. But we want to get to what we created for the Bake‑off app.
We could take an audio guide where you can walk around and it’s really linear stop by stop, or we thought, well, this is an urban tour, and it would be much better in a sort of map‑based situation where there’s multiple outdoor sites.
So I’ll start right on that. The first challenge for us was to create a map. We didn’t want to resort to the sort of standard Google Map that was there. We thought we had an opportunity to make something much more beautiful and human. I’ll let Tsvi talk for a moment about the map.
>> Tsvi Kuflik: I think people have seen Google Maps everywhere in so different context. It has become a generic experience for navigating a city. I found a model scale drawing for how to drive in Paris. Wouldn’t it be nice to have a human map. If you go to Paris and know the city, a neighbor can say, go around the corner and you can find this and you can find a great restaurant. I thought this is a great way to experience a city as opposed to show me every layer in the city, you’re in an experience and we want to guide you this experience with just the amount of information you need at the moment.
>> So we had fun with it. So here’s the URL you can download the app, and the app started as a ‑‑ we have a platform for it for CMS. We can produce on iOS and Android. We have an audio guide that is used in galleries, but we thought for this outer experience it was more appropriate to do a map-based experience. So this is how an in-gallery app looks like. And it has slide shows. And an audio player with slide shows and the traditional things you see in a museum.
For the Bake‑off, we did it on an app used to tour historical sites in downtown Philadelphia. This is a geolocation map based on Google, but it has custom things for buildings, for sites, it offers walk‑in tours, and even the ability for people to do their own tours.
If you have favorite sites, then they will appear in a list and you can tour sites however you want. So in the Bake‑off app, there’s some things we have to ‑‑ decisions we have to make. For example, there were a lot of ‑‑ there were slide shows, but we decided that in this template we have for outer tours, there’s no slide show. So there’s some trade‑offs on things we have to consider.
I don’t know if all of you had the chance to navigate this app, but as I said, the map replicates like a sketch, a hand‑sketched map, and it only highlights the things that are in the tour.
>> Mateo Zlatar: You’re seeing this projected from an iPad and we didn’t really have the luxury to design a full fresh app for iOS for mobile and iPad. That’s why we took this other app and gutted it. If you download it to your iPhone or small mobile screen it also formats a little bit differently. So I think coming from the NPS app we’re dealing with two different visual structures but really the same information.
>> Tsvi Kuflik: A universal app that works in both formats. It also has a post card that you can send to your friends.
>> We wanted to have fun with this.
>> Tsvi Kuflik: And the tours are thematic, so we designed it as most of the other vendors, into the arts and culture and the war. It provides directions side by side. So you can start here and it will tell you go next here. You can preview and listen to audio.
One thing we found that we would like to see different is that the audio files don’t have the names of the tours. I think it would have been better for the users to see the name of the audio file. Like what am I going to hear about. We couldn’t do that in this particular template. But this is the second app we do with National Park Service. So this is now going to turn into a template, CMS‑driven app in the next few months. We’re working with them in a much larger scale that involves different parts across US.
>> Sandy Goldberg: 30 seconds.
>> We also have a template app. For those of you thinking about do you want to do, get something started, can you afford the app, if you can you’ll go that way, but there’s also options to do something with a CMS and it’s really a guide.
We’d love to show that to you. Please come to our booth. We’re in the exhibit hall and we can explain much more of what’s there.
There’s examples of the mobile app. You can see very similar browsing and experience to navigate the content. Please try it. I would love to hear your questions.
>> Sandy Goldberg: Do you guys have questions? I thought because you’re the design guy.
>> Marco Mason: The way you use the representation is really effective for me. I’m from Italy, the map we use, they adjust in the line and see with the sketch and it was effective because the visitor immediately can get the sense of their place. But another part that was interesting when I tried outside in applications, you have different entry points. So for example, especially in this direction, I have an hour, and I would like to know where to go.
But my friends come to find me and I tell them, OK, I give direction to visit the city, but actually they didn’t hunt that direction because in Venice it’s very fun to get lost.
Your application can give these experience and adaptable to a different kind of experience that it needs. So this is something to me that is important to pay attention when you design the application. In any context. And you did good job.
>> Thank you.
>> Sandy Goldberg: Have you ever had experience with using a sort of customized map like that for inside a museum experience? So it’s an indoor map.
>> Tsvi Kuflik: So far we have not applied that particular hand‑sketch model. Because it’s hard to keep up. Especially in a museum where things move around. But it would be really fun, yes.
>> Discovering about why they might want to be able to do that.
>> Jane Burton: I missed the iOS 7. Does it port easily to other platforms?
>> This app that you have here, what we did for the Bake‑off was actually also done in Android. We didn’t produce it for this. But it is available. Also our audio guide is also available for iOS and Android.
>> Jane Burton: If people are buying into your system they get it across both platforms. It’s multiplatform. Just iOS and Android?
>> Android is always really an add‑on, but it’s always there.
>> Jane Burton: I thought it was a very good‑looking app.
>> Thank you.
>> Sandy Goldberg: I have one more person up. Is smArtapps here? Frederic? Thank you very much.
So this is in fact our last presentation. So we’ll move through and then I think we’re all looking forward to sort of opening the floor up and seeing if there’s any food fights.
>> Frederic Durand: Hello everyone. I will try to be quick. Good morning. I’m Frederic Durand and this is smArtapps. I come from Paris. Sorry for my accent.
>> Great accent.
>> Frederic Durand: I will try the translation. A good test. We’re very happy to be here. We had a little problem because we all decided to come to the museum and the web conference three weeks ago, and we decided to do the mobile Bake‑off ten days ago. So we finally ‑‑ so it was a challenge. And we tried to do an app as quick as possible.
So that’s so sophisticated, not like the one you saw later. But I think it’s an interesting experience to see our CMS can do something quickly.
We are based in Paris which is ‑‑ we are working with the Eiffel Tower. What I want to do is to show you some features to explain. But the best thing is to show you more of the app so I can explain.
So just a few points. First native apps, it was an equation for better performance and user experience.
Our users have a choice. Either a stand‑alone app or part of a portal app, which is also an important choice we want to give. Skinnable app, you can provide your own colors, pictures, button, bar, and even set background.
>> Content is embedded if needed. That means when you’re a foreigner, and you have some roaming data issue, it could be a very useful feature. We can include that.
The flexibility of the CMS is integratable so HTML will use. We can easily do that. We have the ability to integrate that. QuiZZ360.
We thought it was important to provide a navigation system for portrait and landscape mode. And even for iPhone and iPad we have a special fitting.
Another option that you can push updates realtime. Either you decide that your app remain ‑‑ or sometime you want to update quite frequently your content.
And last thing that you can preview on your target device, on target device. The app building process. You see the app on your device, if it ‑‑ it’s easier to integrate and to be sure what you see is what you get in the application store.
So maybe I give you a small review of the app. If it works.
OK. So we decided to do a stand‑alone app because it’s more frequent demand by our client.
Basically we organized the app in three tabs. I show you how it is working. You can do it like portrait or landscape mode which is useful for the tablet. So for either two, you have either map navigation. You see the blue dot which is not in the correct position, as we are indoors. You can switch between the list and the map.
We can change the organization, which is on your list view. It was, let’s say a screenshot of the Google Map, which is useful to have on there, because if you navigate something can get out of the map.
So you have different ‑‑ the different ‑‑ you’ve got a position, a position to see where is the POI. You’ve got, or the different slide show features. You’ve got of course, the different ‑‑ which is interesting to see that for example we provide a simple HTML menu where you can add all the information. Free customizable. Easily provide yours or use the one we can purpose to you.
Finally, the most important thing is the automatic processing of that. So as I said before, to take a challenge, to make this app, we just take one person and it took two hours.
So interesting to know the time compared to the results. Thank you very much.
>> Sandy Goldberg: Thank you.
Are there any questions before we open up the floor for general discussion? Jane or Marco?
>> Marco Mason: You decide ‑‑ oh, you turned it off. I need the images to explain. If you can go please on the page of the content format for Fort McHenry. If you decide to use the area of images to put buttons to ‑‑ it’s good choice. There are some errors but probably because you did it kind of two weeks.
>> Two hours, not two weeks.
>> Marco Mason: But yes, it was good. And do you think it’s something to implement and keep going this way for interaction, or if you would have the possibility, you would bring the buttons outside?
>> Frederic Durand: As I said before, the app can provide a scan of the UI. It can go quite further using a CSS type skinning. But this is ‑‑ provide for someone who doesn’t have time or resources to do a special skinning.
>> Marco Mason: Like everything on the images. It’s pretty good interaction.
>> Frederic Durand: To save, when you just press, you can ‑‑ the full nature with no direction. You just need to add the full image, and the experience of the POI, and the different interpretation. Thank you again.
>> Sandy Goldberg: Great. So I thought we would go ahead and open up the floor now. Jim, I was wondering, do you want to bring up that question that you opened with before because it was a nice general question about the flexibility and other kinds of experiences.
>> I guess my question was about kind of having user‑generated tours and the ability for users to communicate with each other within these apps. I think my starting point was the idea of having the teacher being able to create a tour that other students would then go on and then have some way of communicating with each other as they do that.
>> Sandy Goldberg: I’m just putting up everybody’s names again so we can remind ourselves. For whoever wants to ‑‑ we have most of our bakers there around the microphone if anybody wants to address that question.
>> I can answer this question. From outside it’s possible and it’s been basically designed so as to enable a teacher to interact with students. Or different people from the same family to interact as they’re traveling. Especially in the museums when everyone is going in the other part of the museums. Sometimes it takes a long time before you find each other again. That’s my personal experience.
This can be ‑‑ it can be used as well to invent a game play, if you want game of course, you can use it as an app, but if you want a game, that it can be used as game play to make the different players. The different visitors. Interact with each other. After that, there are many, many possibilities of game plays. It’s probably too short to talk about it right now. But this is the idea.
This is a fantastic tour, and it’s a shame only to use it just as a novel guide, when you can use it as a communication tool.
>> Sandy Goldberg: Thanks. If you’re stepping up, if you could just identify which ‑‑ remind everybody.
>> I was telling you already that we can create those travel books with user accounts. But you as content provider can set up account in the CMS for the teachers and they can use your content in order to create the tours and they will be displayed in the app or it could be displayed in the limited mode, so you could provide a code and then give this code to the students and they can use this one as well.
>> I think, sorry, just to jump in. I think maybe what Jim was aiming at was something more like you see in the Cleveland Museum of Art, art lands app.
>> Well, we’re working on it. But should be able to do that as well.
>> Sandy Goldberg: Do you want to step up?
>> So one of the other things we did as part of another project that we demonstrated yesterday, before, during, after, we have a preplanning stage that lets the person plan this tour by looking for different things, and an individual tour that he loads on his device when he comes to the museum. I think that’s a very good way to go and to be able to use these and publish them to other views.
Another way of doing a preplanned tour is social. Taking the friends off the social networking scene where they have been giving you a planned tour like that. With regards to communication, in the museum we had an interesting experience with that.
[Phone ringing]
>> I want to step in and say something.
>> So I just ‑‑ we had a very ‑‑ we had instant messaging between users inside the museum. Now it might be that the museum where we did this is very small museum and people don’t go very far apart. But the usage level we monitored is practically 0. People have their smartphones, SMS, tweeting, there are different ways, maybe giving them access to it from their application.
The thing we wanted to experiment with, when you’re in a group, having a leader that someone can control the other devices. Temporarily or something like that.
>> I think one of the issues that it brings up is a one size fits all approach versus something that’s really built around a specific need. It’s difficult when you have a one size fits all to cover all the bases because everyone is a little different. The more complexly that gets added in, the harder it is to pull it off.
>> Marco Mason: I disagree to some extent because it is ‑‑
>> I disagree a bit because it is possible to use the system as an education tool. We are doing some experiments with the museum where they basically want to include schools.
>> Sandy Goldberg: Why don’t you.
>> We’re in Holland. And we talk to some museums where they want to basically get in schools and teach the kids how to create their own guides within museum. So they get accounts in the CMS, in groups they create their own tours and they can show ‑‑ they can only show it to their parents and friends, so they are the distributors, so it won’t be seen in the app itself.
We’re now doing some tests. It is our intention to include that service at the roll‑out at schools. Because it really gives children the chance to provide the knowledge and create a way about heritage in their own environment.
>> I have to say something about that. Rob Landry. I have been doing this for 12 years and what I found is that there is no one size that fits all. Everyone wants to do something a little different. You should. You want to do something creative. So our approach is to create a kind of basic platform that can be extended to do something.
So do that easily and elegantly.
You can set up an unlimited number of users, whether staff or educators. You can control the access privileges. So you could create a set of users that have the ability to create a tour and edit a tour but not delete the stops.
After my presentation I had a cup of coffee and realized what a terrible salesman I am. A lot of you were probably concerned about cost earlier. I want to say our system, it’s kind of like WordPress. We’ve got probably a ten‑minute install. Pull it down, set up the basic framework and you can be ready to go very quickly.
You can run it as kind of like a or a blog spot where it stands alone apart from your website. CMS, you can integrate it within your hosting environment as well, and you can integrate it within our CMS. If it’s a stand-alone you would probably be looking at $1,500 a month for a basic framework. If it’s with our CMS, it would be, depending on the installation we have, 0‑$50 a month to be part of your hosting and maintenance charge.
And if there’s any ‑‑
>> Sandy Goldberg: Thanks. I think we mean to move on because I think it’s not fair to not let other people do their ‑‑
>> Rob Landry: Go right ahead.
>> Jane Burton: I think we’re right. We don’t want to go into the details of different ‑‑ it might be worth recapping the kind of choices which are other things to think about.
>> Rob Landry: I thought a lot of people might be interested to know.
>> Jane Burton: That’s true. I think you might need to ask do you have the budget, there’s obviously a cost incurred. Are you going to be charged a license fee or is it just a one fee to join. Or is it free, and if it’s free now, is it app supported or sponsored. Or if it’s free, and there aren’t any ads, what’s the business model for the future. I think some companies are looking to grow quickly, so it will be free now, but in two years will there be a choice, I want ads, I don’t want ads, but I don’t want to pay a license fee.
How sustainable is that. Creating new versions to respond to the fact there might be a new app or platform. Have they got the business model that can sustain that. Those are a few things I would be looking for a company.
>> Sandy Goldberg: We have a question from the floor.
>> I was interested in just hearing many of the companies delivering content and also maybe a little bit if we can touch on analytics of visiting use of the applications.
>> I will say quickly that iBeacon is probably a great buzz word, a lot of people have been hearing about this during this technology. And exactly what it is. I think we’re all very excited about. Many representatives from the companies are here. As far as GuideOne goes, we’re working on a project with the park service based on accessibility, which is really great news, allows people that are vision impaired to walk up, browse a space, and then trigger content for them on demand. So it’s something really exciting. And I’ll pass the mic on.
>> Mark from Guidekick. I think it’s something interesting that we’ve been getting quite a lot of experience with.
A couple novel ways we use them is, for example, activating the GPS. You go through a check point at a museum, managing power. Making the user experience better. And then the more obvious way is proximity. In the future, not possible yet, is in‑door translation. Analytics too is something that is very important. And the monitor that the information is using our map, so it would track in extreme granularity of detail what people are looking at moving around, how they’re looking at the content, what the engaging time is, and then be able to build these patterns of information.
>> The administrative interface, you can copy and paste in Google analytics tracking code. So you can get a custom profile for each tour in analytics.
>> We were also experimenting with the iBeacons. And our solutions is different because ‑‑ if we were working with all the 200 museums that we have right now it’s going to be a little bit difficult for us to install those systems anymore. When it comes to analytics you have a full report, how many tours were done, how many users from which countries, et cetera.
>> Alexis Lacapelle, so coming down to the iBeacon stuff. We have not tested it yet. Could be interesting for sure. We are interested as well in the automatic condition of images, which is another possibility.
For this program and the other one, maintenance and sustainability of the system. For your information we use game engines like Unity or Shiva, which is very similar to Unity. These game engines are so powerful and used by so many people in the world, game makers, that they of course by default, improve all the newest version.
And they include as well a functionality to use these presented reality stuff on any cool stuff that is coming on market. Because it’s a game engine.
So we’re a small company, but thanks to these powerful game engines, we don’t need to ‑‑
Talking about the analytics, we have a lot of possibilities to know what the user has developed. Thanks to the GPS, thanks to all the information, included for example, the access to the game.
And it can be provided of course to the administrator, to yourself. And the last question is about business model. We don’t do it for free.
>> Sandy Goldberg: OK. We have a question on the floor.
>> Could I just add another piece ‑‑
>> Sandy Goldberg: Actually I want to make sure we get one more question in. So can you make your remarks like ‑‑
>> Fast. No Google analytics is built into the platform and it’s free.
>> Sandy Goldberg: Perfect.
>> I just wanted to say about the analytics, not to just think about analytics posts that go to a museum but also go to user. Plus analytics that are done realtime. Maybe you’ll find a congested area somewhat in the museum and say you can avoid going there, probably go around that.
So the two things to think about with analytics.
>> Sandy Goldberg: That’s a good point. So a question on the floor. Yes. You. Thank you.
>> I just wanted to, ‑‑ I know we may not have time to have everybody answer this question, but I wanted to see, I feel that accessibility is something really important for museums to ask when they’re working with app developers. I’ve been playing around a bit with some of these apps and I want to congratulate you guys, most of them I got to play with were reasonably compatible with voiceover on the iPhone iOS, and the fact you were able to do that, not just the web aps but the actual custom design of apps, the fact you were able to do that in such a short period of time, reality TV style assignment, shows that it can be done, it should be done and it’s not terribly difficult.
It’s also interesting not just in terms of working with screen readers that people should also think about closed captioning for videos, font adjustments, as somebody mentioned. I didn’t see all those in all the apps. There are other accessibility features you can think about. If we have time, or if you’re a museum searching for an app developer, I wonder what the priorities are, how important the different features are to the different developers.
>> One fact.
>> Rob Landry: I got my start designing the accessible website for the State of Maine and it’s always very important to think about accessibility. I consulted with the State of Massachusetts this past fall with their insurance exchange. It’s very important how we build things.
>> Sandy Goldberg: An accessibility question for the audience. For those of you who indicated that your institution is looking for some sort of platform solution. Is accessibilities something you’ve already thought of or something you’re just realizing now. If you could show a set of hands for how many people are actually considering that in their platform choice. We’re getting a lot of hands up. That’s nice to see.
>> Next time she asks that I want to see everyone.
>> Sandy Goldberg: Raise your hand if you’re not concerned with accessibility.
Well, we have one more minute. I want to just ask my fellow panelists. Do you want to make any concluding remarks or observations?
>> Jane Burton: I want to say it’s amazing there are so many options out there, all of which are looking interesting, strong, and there are good points and bad points, but it’s good to have the choice. By and large things are a lot cheaper than they used to be so that’s good news for galleries and institutions.
>> Sandy Goldberg: Thank you, everybody. It’s time for lunch, speaking of tastings.