Tour 1: The Digerati are coming!

Invade Baltimore’s museums in the nicest possible way by leveraging your social media networks to boost their visibility online while sharing what you learn about both the museums and how social media can be used in group events.Inspired and led by the Italian social media mavens, #InvasioniDigitali, this tour starts out with a “digital invasion” training session on how to work together as a social media flashmob to engage online audiences with museums and their collections. It then takes you behind the scenes of museums around Baltimore to hear directly from museum staff about how they are using digital and analog tools to achieve their missions.

9.15 – 9.45: Mini workshop: “How to invade” by Marianna Marcucci from Invasioni Digitali

The “how to” session will provide attendees with a basic kit on how to invade an institution or a cultural site. The mini-workshop will give you tips on how to lead the crowd of invaders armed with smartphone and tablets, and generate new forms of participation while spreading “digital awareness” inside and outside your institution.

This tour will include a wide range of local museums and historic sites:

10.00 – 11.00 The Historic Ships of Baltimore: USS Constellation tour

Historic Ships in Baltimore represent one of the most impressive collections of military vessels in the world. The tour will provide an overview of the USS Constellation’s history and a comprehensive walk-through fore-and-aft, spar-deck-to-hold. Hands-on activities will punctuate the tour and bring into focus some of the tasks associated with service aboard a mid-19th century, all-sail, man-of-war.

11.30 – 12.30 National Great Blacks in Wax Museum 

The National Great Blacks In Wax Museum is a private non-profit cultural and educational institution, founded in 1983 by Drs. Elmer and Joanne Martin. Featuring over 150 wax figures, the exhibits detail experiences from ancient African royalty and colonial American enslavement, to the Civil Rights Era and the present.

13.00 – 14.30: The Walters Art Museum 

The visit will focus on the recent hackathon the museum hosted, Art Bytes. During this event, the Museum made available the new API and invited the creative community to build programs and applications inspired by art or to add to the museum experience. Some of the projects will be presented and there will be the possibility to test them while visiting some of the galleries.

15.00 – 16.00 The Baltimore Museum of Industry

The museum’s building was originally a 19th-century oyster and vegetable cannery. The tour will include the cannery, blacksmith and machine shop, garment loft, and print shop galleries. There will be demonstrations of the machines and equipment used in each of these industries.

16.30 – 18.00 The American Visionary Art Museum

The visit will be focused on the exhibition “Human, Soul & Machine: The Coming Singularity”, which examines the impact technology has on us as a society, as well as on the outdoor spaces of the museum.

Bus transportation and lunch are provided. If you are a museum employee, please bring your ID with you.

More information on the Digital Invasions project:

‘Digital Invasions’ are mobs of people who support Italy’s museums and cultural heritage by ‘invading’ them and then documenting the experience on blogs and social media.
Each ‘invasion’ is meant to create new forms of conversation about arts and culture, and to transform Italy’s heritage into something that is ‘open, welcoming and innovative.’

The Digital Invasion’ project is all about co-creating and nurture cultural value through proactive participation of visitors into the museums’ communication life-cycle. It is characterized by a fully bottom-up approach, where people organize independently single events all around the country during a given time frame; the very first edition was held on april 20 – 28, 2013 and the second edition will take place from April 24th to May 4th.

Social and digital communication are key to the ‘invasions’: ‘invaders’ are bloggers, archaeologists, photographers, Instagramers, historians, communication experts, but also amateurs with the most varied backgrounds.

You can explore pictures and impressions from the last invastions throughout Italy here
The “Invasioni Digitali” Manifesto might help to further understand the motivation that lies behind this format:

We believe that the application of the new forms of communication and shared multimedia to the cultural heritage is a fundamental opportunity to boost the transformation of the cultural institutions into open platforms for the circulation, exchange and production of value, capable of ensuring an active communication with the public,

asilo abbandonato a piazza Danisinni 449w, 550w" sizes="(max-width: 300px) 100vw, 300px" />We believe in the new forms of conversation and circulation of the artistic heritage, no more authoritarian and conservative but open, free, friendly and innovative.

We believe in a new relationship between museums and visitors based on participation, creation and promotion of culture.

We believe that the platforms connecting visitors, experts, scholars and enthusiasts, allow users to cooperate by offering museums their UGC personal content (User Generated Content) that may encourage co-creative cultural values.

museo tessuto prato 1024w, 450w" sizes="(max-width: 300px) 100vw, 300px" />We believe in new experiences of visiting cultural sites, no longer passive but active, where knowledge is not only transmitted but also built, where the visitor is involved and able to produce himself forms of art.

We believe that internet and social media are a great opportunity for cultural communication, a way to involve new players, shoot down all kinds of barriers and further facilitate the creation, sharing, dissemination and use of our artistic heritage.

We believe that internet is able to trigger new ways of management, conservation, protection, communication and exploitation of our resources.

Digital Invasions is a project by Marianna Marcucci and Fabrizio Todisco