The Epiphany Project: demonstrating progress so far

David Gerrard, Loughborough University, UK, Thomas Jackson, Loughborough University, UK, Ann O'Brien, Loughborough University, UK

Museums may potentially offer more value to visitors than is easily accounted for using instrumental measurements such as attendance figures. Open-ended questionnaires or interviews may provide deeper insight into museums’ impact, but they can be intrusive and hard work, and they only provide snapshots of visitor disposition at fixed points in time. The Epiphany Project investigates the feasibility of finding evidence of the inspiration caused by museums from within visitors’ social media. This demonstration will cover the first Epiphany Project case study, during which Twitter activity around a specific museum was monitored during a period in which the museum in question re-opened its doors with fresh new content.

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