THE EMERGING ROLE OF 3D TRANSMEDIA FOR MUSEUM EXPERIENCES
christopher sloan, Science Visualizatioin, USA
Museums can take advantage of the convergence and democratization of technologies in ways that can produce impactful, meaningful experiences for their guests and other audiences they want to reach with their message. Planning ahead to take advantage of these trends and to create and use digital assets on multiple platforms is called a transmedia or transmedia storytelling approach. Such approaches can also help with the bottom line.