The effects of learning style on user reactions to museum websites

Helen Petrie, University of York, UK, Cagla Seneler, ,

We studied how learning styles affected people’s reactions to museum websites. 146 participants undertook tasks on two museum websites, their learning style and reactions to the websites were measured. Numerous interesting results were found and recommendations are made for how museum website developers can make their websites useful to visitors with a range of different learning styles.

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