#svegliamuseo: a project to “wake up” museums online

Francesca De Gottardo, #svegliamuseo, Italia

#svegliamuseo is an experimental project to help Italian museums achieve a better online engagement with their audience.

The project was born in Italy with the aim of recording a series of good practices and best cases in the field of museum digital strategies. The idea was that of creating a guideline for any museum in Italy willing to invest in social networks and digital tools for its day-to-day communication.

Ours is a positive message: even during times of financial difficulties, creativity and willpower can still improve the situation, while the use of web tools and social networks can truly be the key to social sharing and crowdsourcing.

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