So You Want to Blog? Planning, Implementing, and Maintaining a Dynamic, Content-Rich Website
Scott Bomboy, National Constitution Center, USA, Rebecca Sherman, Bluecadet Interactive, USA
Published paper: Success Strategies for Engaging Audiences with Museum Website Blogs
Using editorial and marketing techniques from other disciplines, bloggers on museum websites can create engaging content that attracts readers for all of a museum’s digital properties, including the Web, mobile, and tablet-based audiences.