So You Want to Blog? Planning, Implementing, and Maintaining a Dynamic, Content-Rich Website

Scott Bomboy, National Constitution Center, USA, Rebecca Sherman, Bluecadet Interactive, USA

Published paper: Success Strategies for Engaging Audiences with Museum Website Blogs

Using editorial and marketing techniques from other disciplines, bloggers on museum websites can create engaging content that attracts readers for all of a museum’s digital properties, including the Web, mobile, and tablet-based audiences.