The Cleveland Museum of Art’s Gallery One is a comfortable, welcoming 13,000-square-foot space where art and technology provide a dynamic environment for visitor exploration, accessible from both the main lobby and the museum’s new, centrally-located atrium. As part of an overall program of art interpretation and visitor outreach, Gallery One’s innovative blend of art and technology invites visitors to connect actively with the art on view through exploration and creativity. Designed for visitors of all ages, the technology interfaces aid visitors in looking at art with greater depth and understanding, sparking experiences across the spectrum from close-looking to active making and sharing.
The Beacon, located at the lobby entrance, welcomes visitors to the space with looping, non-interactive content introducing Gallery One and featuring current visitor experiences. The Beacon is a 16×9-foot array of 55-inch Edgelit 1080p LED displays.
In the main section of Gallery One, top-quality works of art are organized into thematic groupings that cross culture, chronology, and media. Six large, interactive lenses, placed 14 feet in front of several of these groupings, offer interpretation and digital investigation opportunities for each artwork, including storytelling hotspots, zooming and rotating, and original context and location. Each multi-touch lens includes “games” that engage visitors with questions and experiences, using technology as a tool for greater understanding and enjoyment of art, technique, and culture.
Studio Play, a dedicated space within Gallery One, offers families with young children ways to explore the museum’s collections and create art together with hands-on activities and two interactive-technology stations.
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The bridge from Gallery One to the museum’s central atrium is a 40-foot multi-touch MicroTile Collection Wall, which dramatically presents the 4,100+ works of art currently on view in CMA’s permanent collection galleries. The wall changes views, allowing visitors to “see it all” or see art based on 30 curated themes. Visitors can then explore associated artworks by medium, time period, or collection, and mark their favorites. Object descriptions and locations are updated dynamically from the museum’s collection management system.
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ArtLens iPad/iPhone app is a unique personal guide for museum visitors, loaded with video, audio, text, and still-image content. Visitors can rent an iPad preloaded with ArtLens, or bring their own iPad 2+ (iOS6+) or iPhone 4+ (iOS6+) and download ArtLens for free, in the iTunes app store, and use it in Gallery One and throughout the museum. The application has five main features: Near You Now (IPad) Galleries (iPhone) (access based on the visitor’s current location), Tours (predefined and visitor-created guides through the permanent collection), Today (iPad)/Museum(iPhone) (current events and exhibitions), Scanning (camera-based recognition of art that reveals hidden interpretive content), and Favorites(iPad)/You(iPhone).
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In an unprecedented combination of technology interfaces, iPads/iPhones can be docked at the Collection Wall, where visitors can save objects from the wall to the ArtLens, creating a list of favorites. Favorites can be shared via social media or used to create a custom tour. This feature allows visitors to “walk” the museum, both physically and virtually from off site. Taken together, this suite of new interfaces transforms the visitor experience by extending the access and creative agency of each individual visitor.
The Cleveland Museum of Art’s Gallery One pre-opened to stakeholders on December 12, 2012 and went through a six-week testing period until its public opening on January 21, 2013. ArtLens for iPad was available in the store January 5, 2013 and ArtLens for iPhone was available December 27, 2013.
The development of Gallery One and ArtLens represents a true and equal collaboration among the curatorial, information management and technology services, education and interpretation, and design departments at the Cleveland Museum of Art. The development process was guided by CMA’s chief curator and deputy director, Griff Mann-an atypical and noteworthy approach among museums in the design of interactive technology spaces. This collaborative organizational structure is groundbreaking, not just within the museum community, but within user-interface design in general. It elevated each department’s contribution, resulting in an unparalleled interactive experience, with technology and software that has never been used before in any venue, content interpreted in fun and approachable ways, and unprecedented design of an interactive gallery space that integrates technology into an art gallery setting. The Project team was led by the following at Cleveland Museum of Art:Jane Alexander, Director of Information Management and Technology Services(Technology/Project Manager), Caroline Goeser, Director of Education and Interpretation(Curator/Interpretation)and Jeffrey Strean, Director of Design and Architecture(Design Oversight).
The museum partnered deeply with award-winning outside consultants to realize the project. Local Projects is responsible for all media design and collaborated with the CMA team on concept design development.
Gallery One blends art, technology, and interpretation to inspire visitors to explore the museum’s permanent collection. Offering something for everyone, the gallery features the largest multi-touch microtile screen in the United States, which displays images of over 3,500 objects from the museum’s world-renowned permanent collection. Gallery One has been heralded as a revolutionary space in the world of museums by The New York Times, Wall Street Journal, Fast Company, Mashable.com and The Plain Dealer, among others.
The Cleveland Museum of Art Team:
Chief Curator and Deputy Director – Griff Mann
Education and Interpretation – (Caroline Goeser – Gallery One content was developed by Seema Rao, Patty Edmonson, and Hajnal Eppley. ArtLens content was developed by Jennifer Foley, Lori Wienke, and Bethany Corriveau.) Information Management and Technology Services – (Jane Alexander,Andrea Bour, Jeanne DeBonis, Will Hannah, Tom Hood, Niki Krause, Scott Pollack, Dave Shaw, Michael St. Clair, and Linda Wetzel.)
Design and Architecture – (Jeffrey Strean, Andrew Gutierrez and Thomas Barnard III) Collection Management – (Mary Suzor, Howard Agriesti, David Brichford, Elizabeth Saluk, Bruce Shewitz, Tracy Sisson)
Local Projects Team:
Jake Barton – Principal
Katie Lee – Creative Director
Keeli Shaw – Project Manager
Tiya Gordon – Project Manager
Angela Chen – Interaction Designer
Ian Curry – Director of Interaction Design
Erika Tarte – Graphic Designer
Lynn Kiang – Graphic Designer
Miriam Lakes – Content Coordinator and Developer
Jen Choi – Motion Graphics Artist
Eric Mika – Creative Technologist
Philipp Rockel – Creative Technologist
Matt Wright – Creative Technologist
Caitlin Morris – Creative Technologist
Josh Silverman – Creative Technologist
David Scharf – Creative Technologist
Ethan Holda – Director of Technology
Sundar Raman – Director of Creative Engineering
Zenith Systems (AV Integration) Team:
Chief Technology Officer – Doug Fortney
Systems Integration Developer – Jeremy Weatherford
Technician – Adam Nelson
Gallagher and Associates (Exhibit Design):
Patrick Gallagher, Principal
Cybelle Jones, Creative Director
Sujit Tolat, Senior Exhibit Designer
Sara Pasch, Project Manager
Rebecca Kelly, Graphic Designer
Erick Kendrick, Principal
Marcelle Kratochvil – Lead Developer
Martin Channon – Systems Engineer
Earprint Productions(app content development):
Jason Reinier,Founder & CEO
Catherine Girardeau,Creative Director
Francesco Hofer,Project Coordinator for Navizon
Gianni Giorgetti,Director of Research and Development