Allegra Burnette

Principal Analyst
Forrester Research

Allegra Burnette is currently Principal Analyst at Forrester Research, where she focuses on research and consulting on design topics within the customer experience team. Published reports include The Power Of Disciplined Simplification, Design Methods In The Age Of The Customer, and Top Ways To Improve Digital Customer Experience. Previously, Allegra was the Creative Director of Digital Media at The Museum of Modern Art, New York, where she oversaw design and production for the museum's website,, as well as mobile devices, interpretive kiosks and digital displays. Prior to working at MoMA, Allegra created and ran a media department at the renowned museum exhibition design firm Ralph Appelbaum Associates. She has an MFA in museum exhibition planning and design from the University of the Arts, where she has also taught graduate courses in museum media. She is included in the book, "Mobile Apps for Museums: The AAM Guide to Planning and Strategy," taught in the online graduate program for Museum Studies at Johns Hopkins University, and also served as the president of the board of the Museum Computer Network.