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The IMA Lab has developed three custom TourML driven iPad apps designed and developed to align with learning outcomes for three different exhibitions. (Ai Weiwei: According to What?, Matisse Life in Color, and The Essential Robert Indiana) The Apps were installed on benches and kiosks throughout the galleries in order to provide better context to the works on display. The app was built entirely in-house by the IMA Lab with the intention of reusing the general interface and structure for future exhibitions. Each app has been re-skinned to best fit the exhibition design and audience engagement goals for the exhibitions. The open-source TAP tools used to build the app were originally created for use on iPod touch devices and these projects were the first iPad implementations created by the IMA. User testing and analytic data shows that visitors are very interested in the in-gallery apps.
Through the use of the TAP Drupal based authoring tools, the Interpretation, Media, and Evaluation team was able to populate the tour with all of the content. Once the content was entered into TAP the iPad app was synced with the new data and each design was applied. Reusing the same tools for each exhibition has allowed us to decrease the amount of time spent preparing the applications and deploying it to the galleries.
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AI Weiwei – According to What
The app is broken down into four sections: Timeline, Themes, Interviews, and Events & Programs. The app outlines the key events in Ai’s life and the main themes around which the show is centered. In addition, users have access to interviews with Ai, where he speaks about his art, his activism, and his recent experiences with the Chinese authorities. Lastly, the app provides a listing of exhibition-related Events & Programs. For this exhibition approximately 56% of visitors used the iPads and rated the ease of use a 4.5 out of 5 and the content a 4.5 out of 5.
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Matisse Life in Color
The Matisse app features images, text, and video content broken down into four sections: Timeline, Process, Quotes, and Connections. The app highlights some of the key events in Matisse’s career as well as his artistic processes. In addition, users have access to quotes from Matisse, where he speaks about composition, color, style, sculpture, drawing, and cutouts. Finally, the app features a connections section that includes information on Matisse’s relationships with fellow artists. The Matisse application was accessed by approximately 41% of visitors to the exhibition.
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The Essential Robert Indiana
The Essential Robert Indiana application is the current exhibition application at the IMA. It continues with sections on Indiana’s Life, Stories, Influences, and Indiana and the IMA. The content offers a glimpse into the life of the artist and how other artists influenced his work. The exhibition is ongoing though the beginning of May, however initial evaluation shows approximately 40% of visitors are using the iPads.