IZI.travel – a brand new mobile audio guide solution for museums and cities in one app

Museum-panorama “The battle of Borodino” started to work with IZI.travel in 2013. With IZI.travel’s technology solution for mobile audio guides on smart phones our vision has become reality! Even with our small budget. Our museum aimed since a long time to interlink different museums and cultural sites in and outside Moscow by the theme of the Napoleon war, WWII and the resistance of the Russians to create true ‘war memorial’ experience for our visitors.
Dutch company IZI.travel came with an easy audio guide solution for indoor and outdoor and an open platform approach for museums as well as cities and tourist attractions. This was a totally new approach and a real eye opener. Our visitors could now just conveniently download one app – IZI.travel’s app OPAS (iOS, Android) – for several mobile audio guides in our museum and other museums linked to the theme, indoors but also outdoors.

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OPAS has GPS triggering when outdoors, can be used online or offline (no roaming costs for tourists) and supports QR codes that we had for a long time in our museum. With the application of this new technological opportunity we succeeded to go “beyond the walls”. Very interesting is that connecting our museum with other museums and war sites raised the number of visitors to our museum and the sharing of visitors’ experiences by social media!
IZI.travel offers a fantastic new solution to create, improve, update and publish mobile audio guides ourselves as a museum, just like websites. There was no need anymore for us to invest in app technology, as IZI.travel offers cutting edge app technology for free with IZI.CMS (Content Management System). We could simply focus on creating great content to bring our exhibits and cultural heritage to life and to fully engage our visitors. So we invested our resources in storytelling, languages, multimedia and quizzes for our audio guide content instead of technology – a complete shift in our funding strategy! And the content remains ours, so it is a very smart investment.

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IZI.travel is working successfully with many museums and cities around the world. New in IZI.travel’s approach is that they offer an open and free platform, like Google Art Project, Facebook, Instagram, YouTube. This was also a mind shift for us. Now we are not thinking about standalone apps for each museum or city that you can’t update yourself anymore, but have chosen an open and flexible system with CMS, a platform for museums and cities, all in one app. We chose to publish our audio guides on different platforms, to reach as many people as possible. So with a very limited budget we invest now just in creating the high quality content, we attract more visitors as we opened our doors to other museums and outdoor attractions, our content is open and free – published on different platforms – and our visitors just have to download one app to get a complete city and museum experience. This wouldn’t have been possible without IZI.travel’s free technology and vision in mobile app technology for cities and museums!

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