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‘Great & Mighty Things – Outsider Art from the Jill & Sheldon Bonovitz Collection’ at the Philadelphia Museum of Art featured works by twenty-seven untrained American artists, each with a moving personal story far removed from the mainstream art world.
An app was available during the exhibition as an on-site multimedia tour, and still is available for download through the iTunes App Store and Google Play.
A multi-platform app was provided to visitors to examine the conventional definition of the word “artist” and encourage a deeper appreciation for these unconventional paths. Each featured artist has an individual section which includes audio, images of signature artworks and images of the artists in their own environments. Special archival videos include clips when artists were on the Tonight Show starring Johnny Carson and an interview with the Bonovitz collectors who discuss the process of building their collection. Since these artists are outside of the traditional canon, this app is the first multimedia tour looking in depth at some of these artists and was designed as a valuable research tool for the future.
Content is accessed through the stop numbers on a virtual keypad or with an alphabetical list of artists with thumbnails of art next to their names. The user interface and design of the app echo’s the exhibition look and feel. With this app, visitors learn about “self-taught artistic talent” and an unyielding desire to create, regardless of one’s background
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